5. Monetise and utilise your Twitter audience

As mentioned in the Introduction, you need to ask yourself what you want a larger Twitter following to do for you in return.

What is the North Star that you are going after?

If you don’t have a good reason, then growing your Twitter account is not a good use of your time. A bigger follower count is useless if it doesn’t give you something back.

Below are some ideas for creating value out of a Twitter audience. The more you invest into Twitter (time, content, value, relationships), the more value you should be able to get out of it in return.

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